December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fetch by The Dodo Targets ‘Love-Struck Pet Parents’ for Insurance Brand Rollout

It was no walk in the park to land a starring role in the first major marketing push for Fetch by The Dodo, a rebranded pet insurance company making its national debut. Animals had to first submit a video audition, then take part in Zoom callbacks where a director asked them to perform tasks like…
Adweek Feed