OOHMAA launches creative best practice guide

Out of Home Media Association Aotearoa (OOHMAA) is releasing its creative best practice guide this July to help inspire the creative process in Aotearoa, driving memorable and engaging work in the Out of Home space. 

Out of Home is predominantly an ‘at a glance’ medium; it demands the very best from creatives; messages need to be distilled down to their purest form; focused, succinct, and powerful, to be easily consumed and digested as audiences go about their everyday life.

Natasha O’Connor, OOHMAA General Manager, says: “The holy grail that most creatives aim for is having that one idea that makes people pause and take notice. The idea that enamours clients, consumers, and competitors. We’ve developed this creative best practice guide to showcase the immense capabilities of Out of Home and hopefully help ignite such an idea.”

Out of Home is a one-to-many channel and the ultimate creative stage delivering scale, impact, reach, immediacy, and flexibility. It’s long been utilised for its ability to deliver the right message, in the right place, at the right time and at scale.

This guide showcases the wide variety of formats available in New Zealand, the importance of knowing the benefits of each format, and how it will be consumed by audiences.

It will provide valuable tips on programmatic with some thought starters, the latest in digital capabilities, and eye-tracking research, all to support New Zealand’s creatives in their goal to reach and achieve more with their Out of Home campaigns.

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