A podcast interview withGayle TrobermanCMOProgrammatic is a priority for iHeartMedia. Makes sense – iHeart has been on an ad tech acquisition tear. In the past three years, iHeartMedia has built its ad tech stack through the purchase of podcast analytics and programmatic advertising provider Voxnest, programmatic radio platform Jelli and programmatic audio marketplace Triton Digital. In… Continue reading »
The post Listening To The Programmatic Beat, With iHeartMedia CMO Gayle Troberman appeared first on AdExchanger.
More Stories
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen