2degrees and TBWA/NZ zero in on Kiwi businesses

2degrees and TBWA/NZ are putting it all on the table with a refreshed campaign focusing on the unique way Kiwis do business.

Centred around the variety of ‘tables’ that can be used, the new campaign brings to life the Kiwi way of doing business, whether it’s on the hop to the airport from home, working on a building site, grappling with an ergonomic desk or at a picturesque table in Queenstown.

Andrew Fairgray, Chief Business Officer 2degrees says the company is focused on supporting business customers and leveraging the wide product suite of both Vocus and 2degrees in the newly merged company.

 “New Zealand companies are acutely aware of the benefits to productivity that a telco can offer and 2degrees is set to enter the competition through its new scale in this space. To kick off this revamp is a great campaign from TBWANZ that reminds Kiwis that we are here for them – no matter where they do business.”

He says whether a business is big, small, or in-between, the magic always happens around a table.

“Be it a boardroom table, a ute bonnet, or a WFH kitchen table, 2degrees can connect all Kiwi businesses with its simple, fast and secure network.

“We’re focused on Fighting for Fair for Kiwi business, hence why the merger between two challengers with a heritage of transforming NZ telecommunications landscape for the better makes so much sense. It allows all business – big or small – to benefit from a more competitive market. 2degrees is a serious contender to sort out all NZ businesses’ connectivity needs, from small to medium businesses, to corporate and the public sector.” 

Shane Bradnick, TBWANZ Chief Creative Officer says: “We wanted to show the truth about the way Kiwis work, and that whatever table you’re at, 2degrees can bring the business solution you need right to it.” 

The new campaign will appear on TV, OOH, radio and in social media and you can watch the 30” launch spot below:

CREDITS

Client: 2degrees

Agency: TBWANZ

Media Agency: OMD

Production Company: TripleDouble

Director: Andy Morton

Producer: Peter Clews

DOP: Rob Marsh

Offline: Fauze Hassen

Colourist/Online: Tom van den Brink

Photographer: Sacha Stejko IDC

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