The soda brand's Big Game ad pokes the bear by giving Coke's mascot an existential crisis. Adweek Feed
Zero
New Zealand advertisers now have a practical toolkit for carbon-efficient campaigns – without compromising budget or performance – thanks to...
In August 2023, the Advertising Industry announced their collective response to the climate crisis, with the establishment of Ad Net...
The Change Climate Project, formerly known as Climate Neutral Certified, wants brands to think beyond net zero. The nonprofit was...
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news...
Ad Net Zero, a global initiative to curb the advertising industry's climate impact, will take over sole ownership of an...
After a stronger-than-expected second quarter, which saw net sales increase 3% to $ 12.4 billion, the Coca-Cola Company has raised...
AUCKLAND, Today: Phantom Billstickers, Street Poster pioneers and Out Of Home (OOH) powerhouse in New Zealand – with a legacy...
At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media
After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for...
It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and...