Don McGuireCMOQualcomm, one of the largest mobile chip makers in the world, is a company that usually helps other companies undergo digital transformation. But Qualcomm is also undergoing a transformation of its own. Over the past two years, Qualcomm has restructured its marketing organization to position it as a business driver more directly tied to… Continue reading »
The post Qualcomm’s CMO On In-Housing And Measuring What Matters appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist