April 30, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Samsung Defends Ad Showing Woman Running Alone at Night

Earlier this year, Samsung faced backlash for a “tone deaf” ad that depicted a woman running alone through the dark streets of London. The 1-minute video followed a series of high-profile murders in the U.K., with critics saying it didn’t reflect the dangers faced by women. “Night Owls” by Ogilvy New York shows a young…
Adweek Feed