December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Spend Forecasts Muted as Economic Cloud Looms Large Over Brands

Despite solid growth in the first half of 2022, global ad spend forecasts for the remainder of 2022 and 2023 are being downgraded as marketers take a “glass half full” approach to budget planning. Numbers released today from the U.K’s Institute of Practitioners in Advertising (IPA) reflect concerns around a cost of living crisis and…
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