The world’s most powerful valuable company has tapped Google’s Alison Wagonfeld as its first CMO. She begins her role in...
Cloud
Amazon is making it easier for advertisers to play around in its massive database of consumer data. The ecommerce giant...
Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going...
Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger...
Marketing films is one battle after another; AI gets stymied by the cloud; and bots are causing brand backlash. The...
Since ChatGPT exploded into public consciousness, the conversation in ad tech has centered around AI. Generative tools, predictive models, attention...
Your SaaS Is Grass The great AI pivot happening across business sectors right now – particularly in data-driven marketing –...
AUCKLAND, Yesterday: Streem has unveiled a game-changing partnership with Google Cloud, integrating Gen AI models to enhance its media monitoring...
Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within...
To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of mar...