Indie shop turns 1

AUCKLAND, Tuesday: Independent commerce agency Multiplied is celebrating its first birthday. Founded during the covid lockdown of 2021, Multiplied was formed to bridge what the agency sees as a void that exists between the retail activation and brand-building ends of the advertising spectrum.

Following long-held roles with the Clemenger Group, partners Tom Roydhouse, Aaron Taylor and Troy Fuller created the agency to bring some new perspective and a pragmatic approach for clients.

“We pride ourselves on a progressive approach to people, placing a long-overdue emphasis on a more human approach to ‘HR’.”

Roydhouse said: “Delivering in both the short and long-term was the idea behind Multiplied. We wanted to offer a dual approach to creativity that bridges the gap between short-term activation and long-term brand building.

“With a growing team, perfect pitch record, and a proud client list of some of NZ’s biggest brands, the agency feels now is the time to introduce themselves to the market – and what better time than their first birthday.

“The agency prides itself on a progressive approach to people, placing a long-overdue emphasis on a more human approach to ‘HR’.”

• www.multiplied.nz