December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How CafeMedia Recouped Millions Through Ad Block Recovery

Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. Between October 2020 and June 2022, CafeMedia detected over 500 million pages with ad blockers running on them. Thanks to ad-block recovery firm Blockthrough, it was able…
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