Sydney agency creates new Epson NZ campaign

AUCKLAND, Today: Aussie agency Adrenalin has created an AUNZ campaign for Epson, to acknowledge its global marketshare status in continuous ink supply system printers with a second TV, radio, VOD and digital campaign fronted by Oz comedian Jimeoin.

Epson’s EcoTank models account for 74% of all printers sold in the category in New Zealand.

“To mark the campaign, Jimeoin gave a ‘hilarious’ performance to all Epson Australia & New Zealand’s staff in Parramatta.”

The two-month campaign incorporates multiple channels including free-to-air and catch-up television, digital, radio and social media and sees Jimeoin front and centre promoting EcoTank printers and how they are easy to use.

To mark the new campaign, Jimeoin also gave a “hilarious” performance to all of Epson Australia & New Zealand’s staff at Commbank Stadium in Parramatta.

CREDITS

Client: Epson Printers
Agency: Adrenalin Sydney
Creative Director: Peter Alsford
Brand Lead: Nathan Fulcher (Epson)
Copywriters: Ian Macintosh / Jimeoin
Production: Dream Engine
Director: Ryan Spanger
Senior Producer: Jove Tyson
PR: Well Above Sydney

• adrenalin-agency.com.au
• epson.com.au/ecotank
• wellabove.com