December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: The Lingering Third-Party Cookie

You could argue third-party cookies are already stale – but they just won’t go away. Google just extended their expiration date for another year to the end of 2024. The optimist’s take (glass of milk half full): Privacy Sandbox proposals will have more time to develop. Trials with millions of browser users will start this year,Continue reading »

The post The Big Story: The Lingering Third-Party Cookie appeared first on AdExchanger.

AdExchanger