Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track...
Month: July 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller sits down with the...
Future Demand, James Hurman’s recent addition to the canon of marketing texts extolling the benefits, indeed the necessity, of investing...
After weeks of speculation, Netflix tapped Microsoft as its partner for its upcoming ad-supported tier. Netflix hopes to debut its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Private Parts Amazon has been reducing the number...
AUCKLAND, Friday: Media agency OMD NZ has helpfully distributed “an objective” perspective of the numbers in the GFK’s S2 2022...
As users browse the Twitter application, the app may play a variety of sound effects. For instance, the app will...
Most marketers agree that digital and social are performance channels, whereas they’re less convinced that performance marketing works on CTV...
SYDNEY, Friday: AdTECH Australia, now in its fourth year, has partnered with the Outdoor Media Association AU for the annual...
In the first five months of 2022, 20 million Americans are said to have quit their jobs according to a...