More Marketers Are Adopting Multi-Touch Attribution, But There’s Still Some Frustration

Multi-touch attribution is reaching an inflection point (finally). The majority of large advertisers (53%) now say they use MTA to track and optimize their spending across channels, according to new research from marketing trade org MMA Global, released on Monday. That’s the highest peak since the MMA, which represents more than 800 marketers, mar tech companies… Continue reading »

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