You can call it a heat wave – but Liquid I.V. sees an opportunity. The Unilever-owned brand, which makes powder that gets added to water to improve hydration (and taste), began its first national branding campaign a week ago, including its first TV, OTT and out-of-home media buys. Liquid I.V. was acquired by Unilever in 2020… Continue reading »
The post Unilever Brand Liquid I.V. Takes Its First Steps Into TV, OTT, OOH And MMM appeared first on AdExchanger.
More Stories
Revolving Door Roundup: Gary Tuchman Departs CNN After 35 Years
The Winners and Losers of Google’s Big Cookie Reversal
Pew Survey Shows Education Level and Party Affiliation Tied to Views on Freedom of the Press