You can call it a heat wave – but Liquid I.V. sees an opportunity. The Unilever-owned brand, which makes powder that gets added to water to improve hydration (and taste), began its first national branding campaign a week ago, including its first TV, OTT and out-of-home media buys. Liquid I.V. was acquired by Unilever in 2020… Continue reading »
The post Unilever Brand Liquid I.V. Takes Its First Steps Into TV, OTT, OOH And MMM appeared first on AdExchanger.
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