Paramount Thanks DTC For Almost All Its Growth

Paramount is just one of many broadcasters juggling its linear (and declining) TV cash cow with a budding DTC streaming biz. Paramount’s total revenue grew 19% year-over-year in Q2 to a total of $ 7.7 billion. But the growth was primarily attributed to streaming. Streaming channels, which Paramount and other broadcasters classify as a DTC segment,… Continue reading »

The post Paramount Thanks DTC For Almost All Its Growth appeared first on AdExchanger.

AdExchanger