It’s been well documented that TikTok is the go-to social app for Gen Z. However, a surprising statistic came out recently, showing that 40% of Gen Z users prefer using TikTok and Instagram for search over Google. For nearly two decades, Google has dominated consumer search behavior. Google has even become a verb. So this…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
WBD Names Ryan Gould and Bobby Voltaggio as New Ad Sales Leaders
Foodstuffs Expo to showcase latest innovations in FMCG
The NFL Is Betting on Fashion Creators to Expand Beyond Sports