November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

5 Things to Know About Warner Bros. Discovery’s New Streaming Strategy for HBO Max

Earlier this week, rumors swirled with speculation surrounding the fate of HBO Max, from the idea that the streamer would shelve all scripted programming to the HBO brand disappearing. As we now know, none of that is true. Warner Bros. Discovery is indeed going to merge HBO Max and Discovery+ into a single streaming service,…
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