November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Meta’s Automated Shopping Campaigns Are Out Of Beta

Signal loss means Meta must get creative with its approach to targeting and measurement, including boosting its investment in artificial intelligence. On Wednesday, Meta released new products available within Meta Advantage, its newly consolidated suite of automated advertising tools, and the global rollout of Advantage+ shopping campaigns, which was in beta since earlier this year,Continue reading »

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