November 12, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What The End Of Days For Ad Tech Might Look Like

Are public ad tech companies totally screwed? “Um, do you want the short answer?” said Rocco Strauss, a partner at independent equity research firm Arete Research. “Because the short answer is … yes,” Strauss said. Although upfront commitments for the second half of the year may delay the inevitable, platform privacy changes and recession fearsContinue reading »

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