November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Key To CTV Success Is Putting Your Audience First

Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from only the biggest providers instead of focusing on their audience. This strategy tends to overlook the unique advantages CTV offers, writes Marrika Zapiler, director of advanced TV at Marketing Architects.

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