December 26, 2024

Programmatic

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YoungShand appoints senior creative

AUCKLAND, Today: Writer/director Kent Briggs has joined YoungShand in Ponsonvy after recently completing the TVNZ series The Social Media Virgin, an experiment to see if he can get to one million followers in 100 days.

YoungShand ECD Corey Chalmers said: “As part of the team that created the much-lauded Most Entertaining Police Video for Ogilvy, a storyliner on Kura Series 3 and maker of the award-winning series Who Killed Lucy the Poodle and Sextortion, Briggs is no stranger to creating work that resonates in culture.

“Kent is a true creative who makes stuff that lives in the real world, not just ad award case studies. He creates fresh, unexpected, and above all, entertaining work.


“All of the departments here are pretty bloody flash and brimming with talented, lovely people.”


“He’s another unique voice we’re adding to the YoungShand world – and we’re having stupid good fun already.”

Kent Briggs said: “When I’d freelanced with YoungShand in the past, I was always impressed with their appreciation for the creative sauce.

“So, when Scott (Maddox) gave me the call and mentioned Corey was coming onboard, I was in.

“All of the departments here are pretty bloody flash and brimming with talented, lovely people. Now, I get to play here full time and can’t wait to see what we cook up together – I’m stoked.”

YoungShand GM Emma Dalton said: “Kent has an infectious energy that is great to have in the building.”


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