Paramount+ Joins Walmart’s Membership Program in Effort to Boost Subscriber Numbers

Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform’s parent company, Paramount, has partnered with Walmart to offer the streaming service to subscribers of Walmart’s membership program, Walmart+. The deal will give Walmart+ subscribers access to Paramount+’s essential tier, which costs $ 4.99 per month and is ad-supported. The news comes…
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