Rather than relying on panels, digital advertising promised precision. Marketers could track clicks across the entirety of their media spend and get precise measurement of the impact. But as signals become scrambled (or removed), old-school panels are coming back in style. Google just started recruiting for a 1,000-person-strong panel to feed its conversion models this… Continue reading »
The post The Big Story: From Precision To Panels appeared first on AdExchanger.
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