There can’t be much more powerful a play in advertising than nostalgia, and–in reviving one of cinema’s most iconic moments featuring everyone’s favorite fictional boxing champion Rocky Balboa in a modern take–bookmaking brand Ladbrokes is betting big. Featuring ambitious special effects, the 90-second spot sees Sylvester Stallone on his pre-match marathon run through Philadelphia in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Special campaigns ranked among world’s most effective
NZME honours outstanding finalist success across top media awards
L’Oréal partners with WPP for influencer growth