There can’t be much more powerful a play in advertising than nostalgia, and–in reviving one of cinema’s most iconic moments featuring everyone’s favorite fictional boxing champion Rocky Balboa in a modern take–bookmaking brand Ladbrokes is betting big. Featuring ambitious special effects, the 90-second spot sees Sylvester Stallone on his pre-match marathon run through Philadelphia in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen