December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Rocky Runs Through the Streets of Philadelphia Again in an Audacious Sports Betting Promo

There can’t be much more powerful a play in advertising than nostalgia, and–in reviving one of cinema’s most iconic moments featuring everyone’s favorite fictional boxing champion Rocky Balboa in a modern take–bookmaking brand Ladbrokes is betting big. Featuring ambitious special effects, the 90-second spot sees Sylvester Stallone on his pre-match marathon run through Philadelphia in…
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