November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Break Free of the Agency Blame Game—Listen and Take Ownership

In the case of client-agency relationships, grievance is not a substitute for good ideas, nor does it lead to particularly creative solutions. Rather, it facilitates an environment rife with negative emotions and blame-wielding. As long as you are the one pointing the finger, the finger can’t be pointed back at you. But what will you…
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