December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

New Updates to the Ads.Txt Protocol Aim to Further Distinguish Owners From Operators

The IAB Tech Lab released a series of new specifications to its ads.txt and sellers.json protocols, the latest effort from the consortium to reduce ad fraud in the digital advertising ecosystem. First introduced in 2017, the ads.txt and sellers.json system acts as a publicly visible ledger that allows anyone to determine who is authorized to…
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