Cadpro and Flight team up to transform customer experiences

Independent digital agency Flight has been appointed digital partner by New Zealand’s leading supplier of professional Computer-Aided Design (CAD) technology, Cadpro.

The partnership will see Flight working with Cadpro to transform its customer experience, by harnessing a digital-first approach to ensure all touchpoints are unified through key brand storytelling techniques, optimised experiences, data capturing and content. The first stage in this journey is underway, with the agency employing expertise across its strategy, creative and technology offerings to deliver a reimagined market-leading web experience for Cadpro and its customers.

“Cadpro’s digital transformation and website build experience with Flight has been incredibly enjoyable and rewarding. Flight’s methodical and intelligent approach to our new website has helped us overcome the challenge of presenting what is an extensive and varied range of products and services,” says Hans Grootegoed, Cadpro’s Managing Director.

“Flight has succeeded in understanding the intricacies of our business model and clients, and the results can be seen in the clean, thoughtful and customer centric web platform they are building to take our offerings to market.”

One hundred percent New Zealand owned and operated, Cadpro has been supporting business in Aotearoa for almost 30 years. It specialises in providing BIM and CAD CAM technology to architects, engineers, contractors and manufacturers, as well as owner/operators in these industries.

“Partnering with Cadpro is a really exciting project for our team. Bringing together our strategic, creative and tech capabilities is where the magic happens – it’s a perfect brief for us,” says Victor Green, Flight’s Managing Director.

“Our expertise in headless technology has really opened doors into the SAAS industry for us over the past three years; you’d be surprised how many globally successful SAAS companies we have based in New Zealand and Cadpro are one of the best.”

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