How UK Wine Brand Gusbourne Is Figuring Out Its Post-cookie Future

Despite the collective sigh of relief from the marketing industry at Google’s protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. When agency Jaywing won the U.K.-based boutique wine brand Gusbourne account last year, it knew it wanted to expand the client’s media mix to new formats in order to…
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