ORCA 2022 – the winners

AUCKLAND, Today: The Radio Bureau has posted the winners of the 2022 Outstanding Radio Creative Awards (ORCA) and Student ORCA winners.

• The Grand ORCA | Standard Campaign: Yarn Agency Takapuna Hell – The Impossible Pizza (Matt Sellars, Rich Robson, Luke Roxburgh and Robyn Ramsay). They have won a $ 5000 cash prize and a $ 5000 radio advertising schedule
• The Grand ORCA | Non-Standard Campaign: NZ Police & FCB Aotearoa Survive The Drive FM (Tim Gavriel and Aaron Carbines) wins $ 5000 cash prize and $ 5000 radio advertising schedule
• The People’s Choice Award: NZ Police & FCB Aotearoa Survive The Drive FM (Tim Gavriel and Aaron Carbines) wins $ 2000 cash prize and $ 2000 radio advertising schedule
• The Student ORCA: AUT University & Mental Health Foundation of NZ Never Have I Ever (Hannah Nguyen and Louis O’Brien) wins $ 700 cash prize and a radio advertising schedule

Judging was based four criteria: creativity, execution, effectiveness, and innovation.

“We’re always blown away by the Student ORCA contenders – and this year was no exception.”

The 2022 ORCA judging panel was made up of Kim Pick (VMLY&R), Leisa Wall (FCB), Brad Collett (Stanley St), Anne Boothroyd (Dentsu Creative) and David Shirley (Special Group).

The 2022 Student ORCA judging panel was Rory McKechnie (DDB), Freddie Coltart (DDB), Matt Williams (DDB), Hadleigh Sinclair (Colenso BBDO) and Hayley Marks (FCB).

TRB GM Peter Richardson said, “It was a record year for entries and there was a wealth of outstanding campaigns submitted – I’d like to thank our judges who spent so much of their time listening.

“Lastly, we’re always blown away by the Student ORCA contenders and this year was no exception. Thanks to AUT University, Media Design School and our partner the Mental Health Foundation of New Zealand.

“Until next year!”

• More here