Is it gin? Is it mezcal? Is it rum? Those are among the questions an initial imbiber of Empirical might ask on their first encounter with the alcohol brand released this summer. The term “empirical” is defined as “both based on observation and experiment,” as well as “derived solely from experience.” That ethos is at…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs