May 10, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Streaming Prequels And Tracking Pixels

Oracle CEO Larry Ellison once boasted quite publicly about the company’s 5-billion-strong ID device graph. But Oracle’s use of third-party pixels to collect information and profile users is now the subject of a class-action lawsuit in the US against Oracle, spearheaded by Johnny Ryan. No doubt the average consumer would find the details of Oracle’sContinue reading »

The post The Big Story: Streaming Prequels And Tracking Pixels appeared first on AdExchanger.

AdExchanger