May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Goat Farm launches new online home show package

Wanting to make it easier for businesses to adapt in uncertain times, Karangahape Road indie ad and design agency The Goat Farm has launched a new online home show package ‘Homeshow2Go!’.

The package is designed to help businesses hold virtual events quickly, cost effectively and without the risk of Covid-related cancellation. 

Vaughn Davis, The Goat Farm Creative Director says it was a natural step to offer this service, after repeated home show cancellations left many companies without this vital annual lead generation tool and sales platform.

“Covid has taught us to adapt to our environment. The Goat Farm was its busiest ever during the lockdowns these last couple of years because we found different ways of working.”

It took just a few weeks for TGF to pull together its first virtual home show (for home health client HRV) and its success proved that the concept works.

‘Homeshow2Go!’ was born out of this experience in the home reno industry – products are high investment and consumers require high engagement throughout the sales process.

However, the TGF package has broad application and has since been picked up by Kiwi Wealth for a live broadcast about its KiwiSaver Scheme. 

Laura Stephenson, Head of Marketing at Kiwi Wealth says The Goat Farm supported her team through their first live webinar.

“The technology worked seamlessly and provided a great experience for our customers and presenters alike.”

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