Arvid, please. Not David

AUCKLAND, Today: “Dear Ed,” writes freelance Swedish-Kiwi filmmaker Arvid Eriksson. “I’m chuffed to be in M+AD and part of last week’s Rockit story*, so I’m keen to get the name right.

“You have credited the director as David Eriksson, whereas I’m actually called Arvid Eriksson.

“I’m a screenwriter, director and digital creative working in advertising, digital, film and television.

“If you publish a correction, I’d be dead keen to be known, as I’d love to get it out into my social media channels.”

M+AD ed David Gapes responds: “Very sorry about that, Arvid. Our site has now been updated.”

“Arvid Eriksson lives in Auckland with his family and is currently developing his first feature film.”

Ericksson has made award-winning commercials, films, and on-air campaigns in Sweden, UK and NZ for 20 years. His films have been funded and distributed by The British Film Council, The Swedish Film Institute and Canal +.

He’s been described as “an agile director with creative integrity and attention to detail. He’s built a reputation for reliable delivery, humour, energy and a love for the craft of filmmaking.”

Credits include the Grand Jury Prize at Film Invasion LA (which premiered on Amazon Prime last week). He also won a Cannes Bronze Lion with his tvc for Yellow NZ Robyn’s Undies.

Ericksson’s clients include Range Rover, NZTA, Vodafone, Spark, Māori Television, Holden, Meridian, TipTop, and Canal+.

He lives in Auckland with his family and is currently developing his first feature film.

• * mad-daily.com/ready-set-rockit
• arvideriksson.com
• Robyn’s Undies