December 25, 2024

Programmatic

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Coast & Go Media count down feelgood songs

AUCKLAND, Today: For the fourth year running, NZME’s Coast radio network is partnering with outdoor media provider Go Media to count down a 500 “best feelgood songs of all time”.

From today – Monday 29, Coast will play out their top 500 songs – as voted by Coast listeners over the past three weeks.

As each song is played out on air – all 78 of Go Media’s billboards nationwide will tell consumers what song and artist is playing on air at that very time, and what number in the countdown it is.


“As each song plays on air, all 78 of Go Media’s billboards nationwide will tell consumers what’s playing at that very time.”


Coast breakfast hosts Toni Street, Jason Reeves, and Sam Wallace have already revealed their favourites for the 2022 countdown. Street’s vote went to Billy Joel’s River of Dreams, Reeves’ pick was Queen’s Don’t Stop Me Now, and Wallace chose Katrina and the Waves’ Walking on Sunshine (also the music for the Coast Feel Good Breakfast team’s latest television commercial.

Coast Content Director David Brice said: “The immediacy of radio is a perfect match with Go Media’s 78 huge digital screens around New Zealand to give listeners real-time updates on the Feel Good 500 countdown as we progress to number one!”

Go Media agency account director Tyler Christie said: “Kiwi and community are a huge part of what Go Media is about and it’s our privilege to once again be involved with such a beloved campaign like the Coast’s Feel Good 500 campaign.”

“The nationwide interactive digital media display is made possible thanks to an innovative marketing automation platform designed by AdTrek.”


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