The Federal Trade Commission sued Kochava on Monday for allegedly selling visitation data tied to abortion clinics, mental health facilities, places of worship, domestic abuse shelters and other sensitive locations. The FTC’s complaint (click here to read it in full) claims that Kochava acquires and sells precise geolocation data associated with mobile ad IDs “in… Continue reading »
The post The FTC Sues Kochava For ‘Selling’ Sensitive Location Data appeared first on AdExchanger.
More Stories
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen