November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Cadbury Uses Its Chocolate Fingers to Encourage People to Take Up Sign Language

Cadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can feel more involved in shared moments. According to the product’s top marketer, the campaign will have a lasting impact on the brand’s own accessibility guidelines. The U.K. chocolate giant’s “Sign With Fingers Big and Small”…
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