HWBK Sydney to put Christchurch on the map with Aussie visitors

CHRISTCHURCH, Monday: Economic development & promotions outfit ChristchurchNZ has appointed Sydney creative agency History Will Be Kind as its retained agency of record in Australia – following a competitive pitch process.

ChristchurchNZ head of tourism Kath Low said: “From stunning natural scenery to adventure, art and culture, the best in relaxation plus incredible food and wine, the HWBK team will showcase all that Christchurch has to offer, building destination awareness and driving visitation for Australian travellers to support the city’s post pandemic recovery and beyond.

“We’re delighted that HWBK will build Christchurch’s reputation as a world class city and the gateway to explore New Zealand’s South Island.

“HWBK demonstrated standout passion matched with sharp insights, integrated strategic thinking and creativity – all of which will help us supercharge awareness, curiosity and desire amongst travellers.”

“We love our neighbours – and this is a brilliant opportunity to showcase a breathtaking and relatively undiscovered destination right on our doorstep.”

HWBK business director Edwina Brook said: “We love our neighbours and are excited to come on board to help ChristchurchNZ tackle this challenge at a time when the consumer travel mindset is shifting and the path to booking evolves.

“It’s a brilliant opportunity to use creative storytelling to showcase a breathtaking and relatively undiscovered destination right on our doorstep.”

About Deepend Group
HWBK is part of the Deepend Group, an independent, digital communications and innovation consultancy group. Our specialist companies are a new breed of business innovators, fluent in the ever-changing digital and technology landscape. They analyse, create and measure successful outcomes that transform businesses.

• deepend.com.au
• historywillbekind.com.au

About ChristchurchNZ
ChristchurchNZ is the city’s sustainable economic development and city promotions agency. Our purpose is to stimulate sustainable economic growth for a more prosperous Christchurch. We work to a mission of igniting bold ambition for our city.

• christchurchnz.com