People of Influence teams up with Sony

Local talent management agency People of Influence is teaming up with Sony Music New Zealand and will represent some of the label’s most well-known artists in the social brand and ambassador space.

People of Influence represents individuals with genuine influence to create brand and ambassador campaigns across their social media channels. The agency welcomes Sony Music artists TEEKS, Mitch James, Cassie Henderson, Paige, Lepani, Coterie, Dallas James and Reuben Fleetwood to its books.

“We’re over the moon to be teaming up with Sony Music New Zealand to represent this outstanding selection of influential artists,” says Chris Henry, Managing Director of People of Influence and 818.

“We pride ourselves on ensuring all collaborations genuinely make sense to our talent and their audience and are excited to be working with these artists, and the local Sony Music team to bring these campaigns to life.”

Kim Boshier, Managing Director of Sony Music New Zealand says great music is as influential as ever.

“We look forward to working with People of Influence to align our extraordinary roster of local talent with the best brands in Aotearoa.”

Since launching in 2019, People of Influence has partnered its talent with a wide range of brands to create engaging social media and ambassador content. Recent collaborations include work with ASB, Vodafone, McDonalds and Asics. 

The agency’s talent comes from all walks of life, respected in their own fields, from fashion to sport, and from music and arts. Their existing slate of talent includes actor Ria Vandervis, Black Ferns Sevens player Shiray Kaka, sprinter Symone Tafunai, Mai FM host Tegan Yorwarth and radio host and DJ Brook Gibson.

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