The subscription management platform Zuora has reached an agreement to acquire Zephr, a company that provides personalized paywall software to...
Month: August 2022
After two years of virtual events, it’s time to pop a real-life bottle as the best in PR, experiential and...
It has been a long time coming, but the power dynamic has finally shifted in streaming's favor. Linear TV is...
The programmatic payment gap is a well-known issue. Marketers often don’t pay for weeks or months after a campaign is...
Yahoo has promoted Lani Tweddle to Community, Leadership, and Operations Partner APAC and Sebastian Graham to Director of Native APAC....
Amazon's audio livestreaming platform Amp announced its first-ever sports programming, under the brand Fast & Loose, premiering at the Formula...
What’s up with the sudden panel palooza? Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. And Nielsen lost accreditation...
With more news and information at Kiwis fingertips than ever before, Google has announced several investments to continue its support...
Where there's a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging. A...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Leaked Sneak Peek The TV industry waits with...