The programmatic payment gap is a well-known issue. Marketers often don’t pay for weeks or months after a campaign is served while waiting to verify that their ads were served properly and against acceptable content. Publishers and ad vendors, meanwhile, wallow in low cash flow. In Q2 2020, late programmatic campaign payments jumped for the… Continue reading »
The post Late Ad Payments Creep Back Up, But It’s Not The 2020 Crisis All Over Again appeared first on AdExchanger.
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