KiwiPlates and Saatchi & Saatchi present tale with a twist

KiwiPlates and Saatchi & Saatchi have delivered a couple of surprises with the new iteration of KiwiPlate’s ‘Everyone has a Story’ brand platform.

Following the last story which centred around a couple of teenagers meeting on a skate rink, while the song playing became ‘their song’ and eventual personalised plate, this new campaign features a dancer whose best friend likes to join her on the dance floor.

This campaign also announces the return of Black Number Plates for the first time since they were replaced by white back in the eighties.

As KiwiPlates most customisable product to date, Black Plates will come in a range of sizes and character options. In addition to bringing back Standard Black with silver characters, KiwiPlates will introduce Black Plates with white characters for the first time in New Zealand.

“Having the chance to tell another story behind a Personalised Plate is a real treat,” says Steve Cochran, Saatchi & Saatchi CCO.

“This time we wanted to hit a chord of contemporariness to introduce the new Black Plates to a generation who’ve not had them before, and therefore we deliberately avoided nostalgia. With this particular story we aimed to once again be entertaining and endearing but still stay grounded with an authentic feeling.”

KiwiPlates Marketing Manager, Karl Plank says plates are becoming a popular way for people to express themselves.

“Everyone has a story to tell, and this campaign perfectly displays how you can tell yours with a white or now black Personalised Plate.”

The film was directed by Courtney Brookes from Eight Productions and the music track was by Stefaan Van Leuven and Franklin Road Music. The spot features dancer Althea Strydom, a member of The Royal Family Dance Crew, and Mystic the dog.

Watch the TVC here:

CREDITS:

Client: KiwiPlates
Production: EIGHT
Director – Courtney Brookes
EP – Claire Kelly
DOP – Tammy Williams
Production Designer – Joseph Leary
Stylist – Sammy Sala
Editor – Luke Haigh
Colourist – Dave Gibson
Post House – Toybox
Casting – Catch Casting
Agency: Saatchi & Saatchi
Chief Creative Officer – Steve Cochran
Senior Creative – Claire Herselman
Senior Creative – Kat Tadaki
Chief Strategy Officer – David McIndoe Executive Producer – Jane Mill
Group Business Director – Aaron Hodgson Senior Business Director – Briar Dye-Hutchinson Business Manager – Zoe Lloydd

Audio Post Production – Franklin Rd – Brendon Morrow Music Composition – Franklin Rd – Stefaan Van Leuven

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