Kiwi healthcare agency’s erectile dysfunction campaign a winner in the UK

LONDON, Wednesday: New Zealand specialist healthcare communications agency, Essence has won a top award at the global Creative Floor Awards, held in London last week on for its playful Bunnies campaign that spotlights erectile dysfunction treatment Viatris Cilatil.

The award was recognised in the Campaign (Poster) category with Essence also named a finalist for its Forget the Regrets campaign for Bayer’s long-acting reversible contraception in the same category.

Essence founder Ben Hart says he is thrilled with the international recognition for his team’s Bunnies work.

“At Essence we believe in the power of creatively engaging, patient-focused communications to help make the world a healthier place. Our expertise is in pushing the healthcare industry’s traditionally conservative boundaries, with an innovative approach to communication.

“This accolade is recognition of our team’s ability to get relevant audience cut through for pharmaceutical clients, often challenged by a stringent regulatory environment.

“It can be hugely challenging to communicate topics like erectile dysfunction in the heavily regulated healthcare space.”

“This is the first year we have entered our work into award programmes and as an independent, locally-owned Kiwi business, winning a global award on inaugural attempt is extremely gratifying.”

Essence strategy director/GM Kristen Mark said: “We applaud the Viatris team for its courage and are thankful they shared our playful and spirited vision for the work.

“It can be hugely challenging to communicate topics like erectile dysfunction in the heavily regulated healthcare space, so relentless confidence and respect across the agency/client team is critical to success while keeping the patient at the heart of everything we do.

“Developed during Covid-19 lockdowns and remote working, these globally recognised campaigns created a source of inspiration to reset Essence’s agency brand positioning in 2021, to ensure perfectly simple ideas are ignited with creativity, and always with audience and health literacy at the core.”

For more details on the finalists and winners in the Creative Floor Awards click here: 2022 Winners – The Creative Floor Awards. To view the winning Viatris “Bunnies” campaign click here: 2022 Winners – The Creative Floor Awards.

• essencehealthagency.co.nz
• thecreativefloor.com/awards/2022-winners

CREDITS

Director: Ben Hart
GM/Strategy Director: Kristen Marks
Account Director: Dave Hutchens
Creative: Dunc Blair
Creative: Mel Turkington
Photographer: Ross Brown
Production Co: Match
Retouching: Sixty Four
Head of Marketing (Viatris NZ): Barnaby Luff
Marketing Manager (Viatris NZ): Tina McCullough