November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Does “Premium” Mean, Anyway?

The word “premium” gets thrown around a lot. Marketers chase “premium” publishers to reach “premium” audiences. DSPs and SSPs promise “premium” inventory. And every publisher wants to sell itself as a “premium” supply. But what exactly does “premium” mean? It seems the definition varies depending on who’s using it – that “premium” is in theContinue reading »

The post What Does “Premium” Mean, Anyway? appeared first on AdExchanger.

AdExchanger