November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dailymotion Is Putting All Its Eggs Into Contextual

Forget the post-cookie future. For Dailymotion, user-based targeting is already a thing of the past. Hamza Kourimate, VP and global head of sales marketing and data solutions at Dailymotion, spoke to AdExchanger on how the video platform is using its first-party data trove to build a contextual framework for video.

The post Dailymotion Is Putting All Its Eggs Into Contextual appeared first on AdExchanger.

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