December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Beachfront And Canoe Are Paddling Programmatic Tools To TV Inventory

Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech stacks in 2019 so broadcasters or streamers that work with Canoe can channel inventory more effectively to Beachfront’s programmatic pipes. Now, six more programmers, including Kabillion, Afro TV and TV One, are using the integrated solution.

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