Hasbro inked two-year partnerships for its Nerf brand with Jimmy Donaldson, better known by his creator handle, MrBeast, and National Basketball Association All-Star Luka Don?i? of the Dallas Mavericks. MrBeast will work with Nerf on a social content campaign, as well as a Nerf blaster collaboration. Hasbro And Don?i? will take part in an “action-packed”…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Over $100k initiative powers up Auckland’s indie stages
Acing Brand Experience With Mammut CMO Nic Brandenberger
Outward Bound leans into uncertainty with fearless new platform