November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pepsi Relaunches International Strategy With Star-Studded Soccer Spot

Pepsi is investing in a refreshed international brand strategy called “Thirsty for More” which will see it position itself as the soda of choice for young, adventurous consumers. The drinks giant said in a statement it’s hoping to appeal to a demographic it called “Generation Thirsty” with a new creative north star that will unify…
Adweek Feed